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Actresses Lena Dunham and Jemima Kirke from HBO’s Girls are showing a different, more realistic side of women in a new lingerie campaign for Lonely, a New Zealand-based lingerie brand

The campaign features unedited portraits of Dunham, the creator and star of Girls, and her co-star posing in their underwear in a Brooklyn apartment. Unlike traditional lingerie ads, the photos weren’t retouched and portray Dunham and Kirke as they naturally are.

The photos are part of an ongoing series called Lonely Girls, which kicked off in 2009 when Lonely launched. It features portraits of inspiring women from around the world in their natural environments. Past photos in the series—shot by Zara Mirkin and Harry Were—featured artists, academics, mothers, musicians, and makers, often in their own homes.

What’s refreshing about the Lonely Girls series is that the models in the photos aren’t sexualized, as women often are in underwear ads. They’re not posing provocatively in beds or parading around in places where real women are unlikely to go in lingerie. They’re doing what women might actually do in their underwear. The lighting is natural. Their makeup is simple. In Dunham and Kirke’s case, they’re sitting in a bathroom in one image and, in another, they’re helping each other put on makeup in a living room.

Actresses Lena Dunham and Jemima Kirke from HBO’s Girls are showing a different, more realistic side of women in a new lingerie campaign for Lonely, a New Zealand-based lingerie brand.

The campaign features unedited portraits of Dunham, the creator and star of Girls, and her co-star posing in their underwear in a Brooklyn apartment. Unlike traditional lingerie ads, the photos weren’t retouched and portray Dunham and Kirke as they naturally are.

The photos are part of an ongoing series called Lonely Girls, which kicked off in 2009 when Lonely launched. It features portraits of inspiring women from around the world in their natural environments. Past photos in the series—shot by Zara Mirkin and Harry Were—featured artists, academics, mothers, musicians, and makers, often in their own homes.

What’s refreshing about the Lonely Girls series is that the models in the photos aren’t sexualized, as women often are in underwear ads. They’re not posing provocatively in beds or parading around in places where real women are unlikely to go in lingerie. They’re doing what women might actually do in their underwear. The lighting is natural. Their makeup is simple. In Dunham and Kirke’s case, they’re sitting in a bathroom in one image and, in another, they’re helping each other put on makeup in a living room.

Actresses Lena Dunham and Jemima Kirke from HBO’s Girls are showing a different, more realistic side of women in a new lingerie campaign for Lonely, a New Zealand-based lingerie brand.

The campaign features unedited portraits of Dunham, the creator and star of Girls, and her co-star posing in their underwear in a Brooklyn apartment. Unlike traditional lingerie ads, the photos weren’t retouched and portray Dunham and Kirke as they naturally are.

The photos are part of an ongoing series called Lonely Girls, which kicked off in 2009 when Lonely launched. It features portraits of inspiring women from around the world in their natural environments. Past photos in the series—shot by Zara Mirkin and Harry Were—featured artists, academics, mothers, musicians, and makers, often in their own homes.

What’s refreshing about the Lonely Girls series is that the models in the photos aren’t sexualized, as women often are in underwear ads. They’re not posing provocatively in beds or parading around in places where real women are unlikely to go in lingerie. They’re doing what women might actually do in their underwear. The lighting is natural. Their makeup is simple. In Dunham and Kirke’s case, they’re sitting in a bathroom in one image and, in another, they’re helping each other put on makeup in a living room.

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