Just to prove once again what we already knew (ie that he can just make any old thing and his fans will eat it up) Kanye West AKA Our Lord Yeezus Christ dropped a $120 white “hip-hop” t shirt in collaboration with high-end brand A.P.C..

If you can’t already anticipate what happened next, the internets went all abuzz and it promptly sold out.

My question would be, who the hell pays US$120.00 for a plain white t-shirt? Granted it does have Our Lord’s name printed on it (well in it, anyway–as the description says, the words A.P.C. KANYE are silkscreened inside the neckline) and how often do you get to buy a fabricated signature from a God. That almost makes it worth the price BUT WAIT THERE IS MORE. This chumpy also features 1) Short Sleeves 2) Ribbing at the Neckline and 3) is constructed of 100% Egyptian cotton, so when you add all that up, this seems less like shameless self-aggrandizement for Kanye and more like promo for Macklemore & Ryan Lewis‘ track “Thrift Shop” (I call THAT getting swindled and pimped (shit) / I call THAT getting tricked by a business…)

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