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Kylie Jenner is up to her hair-changing antics again -- only this time, she's making it more permanent!

The 19-year-old reality TV star took to Snapchat on Wednesday to document the day-long process of dying her hair platinum blonde and, as she touched down in New York on Tuesday for New York Fashion Week, she debuted her brand new look.

Though we're used to seeing Jenner with different hair colors, usually when she debuts a new color, it's simply the result of her putting on a wig. She hasn't drastically dyed her hair in quite some time.

With NYFW on the horizon, Jenner is sure to make a splash alongside her big sister, Kendall. We can't wait to see what she has up her sleeve.

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