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Emma Watson has long been a pioneer for ethical fashion, and now she has taken her passion one step further by launching a new Instagram account to showcase her eco-friendly – and totally chic – outfits during her press tour for Beauty and the Beast.

Launched in partnership with her stylist, Rebecca Corbin-Murray, the account already has close to 270,000 followers with just three posts to date.

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Each photo details every element of Emma's outfits with commentary and a certification from Eco Age to verify that it is sustainable and eco-friendly. In the first look, Emma wears a Stella McCartney coat, a label she credits as "the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur." The 26-year-old added a jumper from Filippa K; "a brand committed to four Rs: reducing, repairing, reusing and recycling".

For her second ensemble, Emma became the first celebrity to wear an ensemble from the Oscar de la Renta Fall show, which debuted at New York Fashion Week last week. Showing off the stunning look, which featured a floral embroidered bustier, wool ankle grazer trousers and a dramatic red silk sash, Emma wrote: "Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta's NYC atelier."

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