Pamela Anderson’s pinup icon status made her the perfect fit for U.K. lingerie brand Coco De Mer’s latest ad campaign.

The model stars in the brand’s latest “Icons” collection.

“Coco de Mer’s designers have created such a tempting range which just embraces the elegance and playfulness that you expect from Coco de Mer,” Anderson said in a press release shared by the company. “The Icons collection exudes that special seductiveness in such a luxurious fashion, you can’t help but feel empowered and beautiful. It was great to work again with Rankin who brings his own very distinctive style to the imagery for the Icons range.”

The black-and-white photos show Anderson in a range of black bras and underwear from the line. The images were shot by British photographer Rankin, who praised the 49-year-old for her professional legacy.

“Pamela is a modern day icon,” he said. “One of the twentieth century’s true pinup girls. And yet she is so much more than that. She’s a businesswoman, an entrepreneur and, more than anything, a force of nature. It’s been a privilege working with her and Coco de Mer.”

This is the second appearance Anderson has made for Coco De Mer. In February, she starred in a Valentine’s Day spot for the brand. As for the Icons collection, a spokewoman for the brand told HuffPost, “The collection comprises of timeless styles that we have designed and sold for years ... our best-selling styles create ‘The Icons.’”

On Monday, Anderson stepped out in a ruffled floral dress to celebrate the launch of the new collection at Albert’s in London.

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