Nicolas Ghesquière offers an early look at what to expect from the brand's new campaign

Text: Emma Blanchard
Jaden Smith, American Honey's Riley Keough, Game of Thrones's Sophie Turner, and model Santi Robledo star in Louis Vuitton's Fall 2017 ads. Louis Vuitton's creative director Nicolas Ghesquière teased the upcoming campaign on Instagram, showcasing two images from the new, Bruce Weber-shot project, seemingly highlighting the young, up and coming faces of Hollywood and fashion.
Smith previously starred in the fashion house's Spring 2016 campaign, in which he sported a skirt—generating a substantial amount of media attention for Ghesquière's atypical choice to place a man in a women's campaign shoot. Smith's place in the campaign served as a fitting representation of the fluidity of the Millennials and Generation Z, setting a more progressive standard for future Louis Vuitton campaigns, especially in terms of highlighting young, new talent.
Keep an eye out for the full campaign, and in the meantime, check out the released images below.


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