Celebrities—they're just like us, right? They Snapchat selfies, throw Twitter shade, and upload  pics to Instagram without a second thought, the same way we do.

Except when they do it, they don't just rack up likes—they rake in cash. And a lot of it.
The social media analytics firm D'Marie Group recently revealed that Selena Gomez—the most-followed person on Instagram—can earn a whopping $550,000 for just one post on all her social media accounts (so Twitter, Instagram, and Facebook). I'm sorry, but that's more money than I'll probably ever see in my life—let alone in a single day. You're telling me that with a few quick clicks (and some expert filter work, obvi), Gomez can bring in six figures? Ugh—if there was ever a time to be a social media It Girl, it looks like that time is now.
So how does this work, exactly? Well, in short, it's all about advertising. One Selena Gomez post on all her social media platforms is equivalent to $550,000 in ad space. Though followers have a little something to do with it (Gomez has 90.6 million), it's also about influence (metrics like post frequency, engagement, and post quality). That's why Kendall and Kylie Jenner rank in the top three (just behind Gomez), despite having fewer followers than Rihanna, Beyoncé, and Taylor Swift (who claim the next three spots, respectively).
This all said, the $550,000 figure is just an estimation. "The rate-per-post is her 'ad equivalent' value per post across Facebook, Twitter and Instagram," Frank Spadafora, CEO of D'Marie Group, told AdWeek. "This may be different than how much she is actually getting paid when participating in social media campaigns. That is up to negotiations between her agents and the brands." Also of note? Gomez won't cut a deal with just anyone. "Personally, I think it's because she's being smart and she's aware that over-saturating her social feeds with sponsored content could negatively impact the relationship she has with her audience."
Oof—your Instagram likes could be worth a lot more than you realized. Better be stingy with those double-taps!

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