The Weeknd has parted ways with H&M after the retailer has come under fire for a controversial ad that critics have labeled 'racist.'

The Swedish fashion chain has received backlash for using an image of a black child wearing a $10.99 green hooded sweatshirt emblazoned with the phrase 'Coolest Monkey in the Jungle' on it's UK and US websites.
The Weeknd, whose real name is Abel Tesfaye, has twice collaborated with H&M and performed at the brand's Spring 2017 fashion show. However, he tweeted on Monday that he will no longer be working with the retailer.

While sharing a photo of the young boy wearing the conversational sweatshirt, the singer wrote: 'Woke up this morning shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore...'
In a statement shared with Daily Mail Online, H&M said: 'We completely understand and agree with his reaction to the image. We are deeply sorry that the picture was taken, and we also regret the actual print.
'We have removed the image from all our channels and the sweater is no longer for sale in our stores. We will also look into our internal routines to avoid such situations in the future. We will continue the discussion with The Weeknd and his team separately.'  
The image has since been taken down from the site in the wake of the uproar, and H&M has issued a public apology after the photo prompted outrage on social media.
'We sincerely apologize for offending people with this image of a printed hooded top,' the company said in a statement. 'The image has been removed from all online channels and the product will not be for sale in the United States.
'We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.'
The Weeknd released his second clothing collaboration with H&M in September, proudly sharing a photo of himself modeling a varsity jacket from the line to announce it's launch last fall.
It's unclear if the star was working on a third collaboration with H&M at the time of the announcement.

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